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We Built This is a real-life memoir of how two men built an American company from scratch. It was built one customer at a time through effective sales, management, business travel, and good old-fashioned hard work and raw determination.

In a day when managers must attend seminars on the emotions and sensitivities of the newly hired workforce, it will be a breath of fresh air to see how two men built a company with hard-hitting, take-it-to-the-bank leadership & management philosophies and practices that actually work in the real world.